
The positive is real. Let’s show it.
The 7 Core Principles of the Science of the Positive Framework
The Seven Core Principles of the Science of the Positive can be used as a blueprint for developing soul in leadership and cultivating community. These principles help us frame, execute, and evaluate our work in a way that increases our effectiveness as individuals and within our organizations. They also guide us to integrate much-needed periods of rest and reflection into our work. These periods allow us to reconnect with our goals and values, and return to our work with a renewed sense of energy and understanding. By engaging with these principles, we can create a positive, strength-based frame for our work; identify and connect with the true spirit and purpose of what we do; build greater leadership capacity within our organizations; ask the right questions and collect the most salient data; find effective, authentic ways to engage with our communities; and create the conditions most favorable to lasting cultural transformation. These principles become an invaluable tool to help us navigate times of complexity and ambiguity in our lives and work.








Implementing the Seven Core Principles of the Science of the Positive in Communications
“Busy is the enemy of effectiveness. When we are busy, we default to our comfortable patterns of perceiving. It is only by slowing down our lives that we can begin to focus attention on transforming the way we interpret and process information.” —Dr. Jeff Linkenbach, Seeds of Fire
Our 7 Core Principles are implemented into several processes within the Science of the Positive Framework. For communications planning, for example, these 7 Core Principles inform a 7 Step Process to ensure efficacy and to allow communities to remain true to their unique values.